Get Social & Get Started: nailing your social media strategy and implementation
Event Type:
Seminar
Date:
Thursday 14 July 2022
Location:
Webinar via Zoom.
Event Description
Timber Queensland's presents this webinar to help forest and timber industry businesses establish a successful social media strategy.
Event Program
People are 20% more likely to buy into a brand's product or services if they can connect with them on social media first, and 71% of consumers who have a good online experience with a business via social media are likely to recommend it to others (Geek 2022 statistics).
Its clear that building an online "home" today is more than just a website - establishing a social media presence makes good business sense. For businesses across the forest and timber sectors, it will also enable your business to take advantage of freely available industry campaign content - like The Ultimate Renewable - that promote the green, sustainable and carbon-friendly benefits of timber.
Timber Queensland has developed this online workshop to help your business establish and run a successful social media strategy.
Amy Ward, CMO & Head of National Brand Experience Practice, and Social Media Marketing specialist Megan Clough at Integral will lead a workshopping session around nailing your strategy and implementation: choosing a platform, knowing your audience, mastering your tone of voice and telling your unique brand story with easy-to-create content.
The workshop will also give advice from QDAF for moderating your audience, and demonstrate what an exceptional social presence looks like with take home ideas you can emulate from successful industry examples.
This workshop is free for Timber Queensland members, with a small charge for non-members. We recommend 1-2 staff members from your office/administration or communications/marketing team, who are running or would like to run your social media accounts, attend this workshop.
Member tickets available to book below. You will receive a Zoom webinar link upon confirmation.
WORKSHOP PROGRAM
9.30 am
|
Welcome and introduction - Clarissa Brandt, Strategic Relations & Communications Manager,
Timber Queensland
|
9.35 am
|
How to nail your social media strategy and implementation: workshop
Amy Ward, CMO & Head of National Brand Experience Practice, & Megan Clough, Marketing
Consultant and Social Media Specialist, Integral | OTM
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Why social media? Making the decision to develop a social media strategy and how to get your internal stakeholders on board.
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Is social media cost effective? Understanding the resources required to reach your desired result, and the demographics of different platforms.
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Do you realise how simple social media marketing can be? Learn how to tell your story, and hear straight forward and practical tips to create and schedule content that offers value.
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Are you on the right platforms and offering the right content? Have confidence that if you know your customer, you know your audience.
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Is your social brand on message? Tips and tools to make your content look and sound just right.
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Are your employees your advocates? Should you connect and link with your staff on social media platforms e.g. LinkedIn?
|
11.30 am
|
STRETCH & TEA BREAK
|
11.40 am
|
Social media moderation
Understanding who is responsible for comments and why you need House Rules/Terms of Use for
your social media pages
Lisa Hazel, Digital Communication Manager, Queensland Department of Agriculture & Fisheries
|
11.55 am
|
Panel Discussion - Overcoming the perceived and real risks of diving into social media
Learn from your industry colleagues as they discuss their organisation’s ongoing journey and
experience directly engaging with their audiences.
Panellists:
Stephanie Hunt, Community Engagement Facilitator, HQPlantations
James Denton, Operations Manager, Carpentry Austral
Erin Gardner, Marketing & Sales Manager, Wilson Timbers
Facilitator
Clarissa Brandt, Strategic Relations & Communications Manager, Timber Queensland
|
12.20 pm
|
Summary and Close of Workshop
Clarissa Brandt, Strategic Relations & Communications Manager, Timber Queensland
|
RSVP
By Friday 8 July 2022
Book Online Now
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